Eight Business English Idioms to Discuss Success

The following is from a Wall Street Journal entitled How to Survive Being an Overnight Success. Getting quick success as an entrepreneur sounds great, doesn't it? But this article points out that there are some challenges with trying to grow too quickly. The words and idioms we will focus on are in blue.

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It seems like a dream scenario for a startup: Sales surge, and business takes off.

But then what?

Any number of things can turn a small business into a rapid success—from a TV appearance to great connections at a trade show to a viral online video—but sustaining that success forces an entrepreneur to make tough choices. For instance: Should the company immediately ramp up production and risk lowering product quality? Bring in more workers to help an overstressed staff, and risk destroying company culture? Try to live off the original innovation, or plow lots of cash into R&D to develop new ones that might not pan out?

How do I meet demand?

It’s the immediate problem a company must deal with when it hits the big time quickly. All of its systems are set up to handle a certain level of production and sales. And suddenly it is swamped with orders. 

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Here's our vocabulary for this article extract:

(to) surge - to increase quickly

(to) take off - to become popular; to turn successful

(to) ramp up - to increase

(to) live off - to make enough money from something

(to) plow lots of cash into - to invest a lot of money in

(to) pan out - to be successful

(to) hit the big time - to become very successful or popular

swamped (with) - to be overwhelmed with; to have more than one can manage

Let's Learn Some Business English with a Story about Jesus (the Brand)

An advertisement for Jesus Jeans
(It looks like this model could have 
gone for the next size up!).

No, this is not going to be a post about religion. It's going to be a post to help you improve your Business English (and your legal English). But we are going to be talking about Jesus today. That's because an Italian clothing company has trademarked the name "Jesus" and uses it on its Jesus Jeans. It's now fighting with other clothing companies trying to use the name Jesus too.

In conversational English we sometimes say "Jesus!" to express anger or outrage (or the shortened "Jeez!"). Some of the people in the newspaper article we are going to look at today are definitely saying "Jesus!" They are very unhappy that one company is not sharing the "Jesus" name. Who would have though that dozens of clothing companies would choose "Jesus" as their brand name? And then start fighting about it? All of this is not in the spirit of Jesus himself, but it does make for interesting reading (and English study!).

Let's take a look at the newspaper article, which is entitled "If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker" and is from the Wall Street Journal. The expressions we will study are in blue.

Inspired by his time leading a singles ministry in Virginia Beach, Va., Michael Julius Anton came up with an idea for a clothing line that he thought was catchy and unique—"Jesus Surfed." He was on good ground with "Surfed." But when he went to register the trademark, he found someone had beaten him to Jesus.

In a branding coup of biblical proportions, an Italian jeans maker persuaded the U.S. Patent and Trademark Office in 2007 to register the word "Jesus" as a trademark, giving the company exclusive rights in America to sell clothing bearing the name of Christianity's central figure.

Since then, the owner of the trademark, Jesus Jeans, has clamped down on Jesus-themed apparel, pitting its litigators against more than a dozen other startup clothing lines it claims appropriated "Jesus" without the company's blessing. The company doesn't have a trademark on images of Jesus, just the word.

Before taking on Jesus Surfed, Jesus Jeans objected to "Jesus First," "Sweet Jesus," and "Jesus Couture," among others, which abandoned their trademark efforts. In some cases, when met with resistance, Jesus Jeans warned that it could sue for damages.

Now let's look at the definitions of vocabulary:

(to) come up with – to think of

catchy – memorable, appealing (Note: You will often heard the phrase "catchy tune," meaning a song or melody that stays in your head and is fun to sing, though eventually it might drive you crazy)

on good ground – safe with (Note: this terms first appeared in the Bible, which is probably why the author of this newspaper article chose to use it in a story about Jesus: Here is a quote from Luke 8:15, King James Bible: But that on the good ground are they, which in an honest and good heart, having heard the word, keep it, and bring forth fruit with patience.)

(to) register a trademark – to formally register a symbol (name, logo, etc) for a product with a governmental patent office (in the USA, with the United States Patent and Trademark Office, USPTO)

(to) beaten someone to – to do something before somebody else has a chance (in this case, Jesus Jeans beat Jesus Surfed to register the "Jesus" trademark)

of biblical proportions – great; having big consequences; large in scope (Note: This often refers to natural disasters -- Example: A wildfire of biblical proportions swept through California and destroyed hundreds of houses). Biblical is the adjective form of Bible, so here we have a play on words.

(to) clamp down on – to get strict about

(to) pit someone against – to put someone up to fighting someone or something

blessing – two definitions (which is what makes this word choice another play on words here): 1) approval and 2) a favor or gift bestowed by God (Note: there are some other definitions of this word also)

(to) meet with resistance – to face one's objections to something 

(to) sue for damages – to take someone to court and try to get money (or other compensation) from them for harming one's business

This Post Will Teach you Business English (and Maybe Make You More Money!)

Have you ever wondered how much a co-worker was earning? Would you like to be able to click a few buttons to find out? Some companies are now making it possible for employees to see what their co-workers are making. I can hear the office chats now ("Hey, Bill is making $200,000 a year? And he got a $25,000 bonus last year? Are you kidding?").

A Wall Street Journal article discusses this in an article entitled "Psst...This is What Your Co-worker is Paid." Let's read part of the article and then discuss the English idioms, expressions, and words of interest. Vocabulary we'll discuss is in blue.

Office workers have grown accustomed to knowing the intimate details of each other's lives—from a colleague's favorite cat video to a boss's vacation fiasco.

Now a small but growing number of private-sector firms are letting employees in on closely held company secrets: revealing details of company financials, staff performance reviews, even individual pay—and in doing so, walking a tightrope between information and TMI, or too much information.

The warts-and-all approach, most often found in startups, builds trust among workers and makes employees more aware of how their particular contribution affects the company as a whole, advocates say …

Little privacy remains in most offices, and as work becomes more collaborative, a move toward greater openness may be inevitable, even for larger firms. Companies "don't really have a choice," says Ed Lawler, director of the Center for Effective Organizations at the University of Southern California ...

But open management can be expensive and time consuming: If any worker's pay is out of line with his or her peers, the firm should be ready to even things up or explain why it's so, says Dr. Lawler. Management should also show employees how to read the company's financial and performance data, he adds.

And because workers can see information normally kept under wraps, they may weigh in on decisions, which can slow things down, company executives say.

Now let's review the vocabulary in this article:

walking a tightrope between - to deal carefully when in a sensitive situation, choosing between two things (often opposing things). "Tightrope" is a rope that acrobats cross in a circus, very carefully.

TMI - this is an acronym that stands for "too much information". It's used when someone is sharing too much personal information (also called "oversharing."). If your boss tells you the details of his date last night and later you are gossiping about him with a co-worker, you might say, "Greg was telling me all about his date with Lisa last night. She didn't leave his apartment until 3 a.m. TMI!"

warts-and-all - there are two definitions: 1) not trying to hide the bad things (this definition applies to this article; and 2) even with the problems or flaws ("I have some issues with my boss, but I love her, warts and all."). This is a very graphic expression because of the "warts" -- those are unattractive growths on one's body. If you love someone warts-and-all, you're able to ignore those unattractive growths.

out of line with - not consistent with; not at the same level as (Note: If your pay is "out of line" with your peers' pay, it's time to make an appointment with the boss!").

(to) keep under wraps - to keep secret. Example: We're going to give Susan a 20% pay increase next month, but let's keep that under wraps for now.

weigh in on - give one's opinion about. Example: Bill is making $200,000 a year. I'd like to weigh in on the decision regarding his salary increase for next year."

I hope you enjoyed this short Business English lesson. If you're looking for more Business English, please check out the book Speak Better Business English and Make More Money. You'll find over 400 useful Business English expressions in it. It's available for Kindle too!

Let's Learn Some Business English - Black Friday Special!

Black Friday is coming.  Stores hope
that you will "Shop 'til you drop!"
In other words, shop so much you
are so tired you're ready to drop (fall down
from exhaustion -- but only AFTER
you've paid for your purchases!).

Next Friday is the day after Thanksgiving. It's not just a day to digest all the turkey, stuffing, gravy, and cranberry sauce you just "pigged out on" the day before. It's also a day to go shopping (or "hit the mall" as Americans say!). In fact, it is the official start of the Christmas shopping season. The day is called "Black Friday." Why black? Some say it's because it's the day when retailers start to see a profit -- and seeing a profit is also called being "in the black" (versus "in the red" which means one is losing money).

To attract shoppers to the stores, many stores advertise "Black Friday specials." These specials are often referred to as "door busters."They are items on good sale used to attract the attention of customers (and then once the customer is in the store for their $99 LED TV or $9 toaster, the hope is that they will for more things at the store to buy).

The Wall Street Journal ran an article today about Black Friday. Let's examine a piece of this article, which is entitled "Stores Bring Black Friday to the Web." Idioms and expressions we'll discuss are highlighted.

As retailers gear up for the traditional shop-fest known as Black Friday, they are focusing on the mobs that line up outside stores and—increasingly—on the masses that shop online from home. 

Chain stores prefer impulse-purchase-prone store shoppers. Yet sales growth during the busy Thanksgiving weekend more often is coming from Internet shoppers like Melanie Cortese. Going to Woodbridge Center Mall with her mom on Black Friday was a family tradition for Ms. Cortese, a 37-year-old New Jersey mother of two. But no longer: she plans to go to bed on Thanksgiving night with a laptop nearby and wake up on Back Friday to shop online instead...

… Retailers can't turn their back on shoppers who like to go to the stores. For example, Brookstone sells technology items that need salespeople to demonstrate the products and let shoppers play with them, said Chief Executive Stephen Bebis. 

And while customers flock to the super-discounts, which for the retailers are often loss leaders, a lot of full-price selling also occurs on the day, retailers say. "It is one of our most profitable days," said, Jim Kunihiro, chief marketing officer for Sears Holdings Corp. Like many retailers seeking to get the jump on their competitors, Sears is opening for the first time on Thanksgiving Day for a first round of door busters at 8 p.m., followed by another round of special discounts at 4 a.m. Friday.

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Wow, there is lots of interesting vocabulary for us to examine:

(to) gear up - to prepare for; to get ready for

mobs - crowds of people. Note: this is a noun; there is also the popular adjective form: mobbed, as in "The mall was mobbed. We couldn't wait to get out of there!"

impulse purchase - also called an impulse buy. A purchase that was not planned beforehand, but that was made at the store right before the purchase. Note: one who makes these type of purchases is called an impulse buyer. These people are good for stores, who are good at attracting them with displays designed to tempt.

(to) turn one's back on - to not pay attention to someone; to not offer service to someone. Of course, retailers can't turn their back on shoppers who like to go to stores. Even though shopping online increases every Black Friday, 60% of sales were still made in stores, according to the Wall Street Journal article.

(to) flock to - to come in great numbers (originates from "flock," a large gathering of animals. Shall we point out that many shoppers gathered together in enclosed spaces can sometimes start behaving like animals?!).

loss leaders - goods sold at near or below cost. The retailer will not a profit on these items, but they are designed to attract customers to the store. Once in the store, the retailer hopes the customers will find additional stuff to buy.

(to) get the jump on - to start doing something before others (usually to get some kind of advantage)

door busters - the type of low-cost items that customers practically bust (break) the door of the store to get their hands on! See more details above.

Have a Happy Thanksgiving! 

Back to School with some Business English

Whew, I can't believe summer is over and we're now in the back-to-school season! To celebrate that, I chose an article today called "Getting into B-School On Your Boss's Dime" from the Wall Street Journal. We'll learn some new business English words and expressions -- and who knows? -- maybe this post will even inspire you to go back to school. MBA anyone? Why not, if someone else is paying ...

Here we go with the part of the article we will analyze. Target vocabulary is in bold:

Getting into B-School On Your Boss's Dime

Companies are advertising a rather peculiar perk to lure top undergraduate talent: Showing them the door—to graduate school, that is.

As a means of attracting stellar young hires, an increasing number of firms in finance, consulting and technology are shepherding employees through the graduate-school admissions process by organizing and paying for test-preparation courses, inviting admissions consultants to help with applications, arranging mock interviews with senior staffers and even bringing school representatives to information sessions at the office...

It may seem counterintuitive to encourage employees to head for the exits, but firms say that assisting with the graduate-school application process leads to long-term loyalty and, with strings attached to tuition money, improves the chances that employees will return after graduation...

Such programs have been in place for a while, but have grown more popular in recent years as the recruiting process heats up.
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Here we go with explanations of the vocabulary in bold:

on one's dime - paid for by someone else (usually by one's employer). Example: We all went out for sushi today, on the company's dime.

perk - a benefit given to employees (such as bonus money, a gym membership, free tuition for school, etc).

(to) lure - to attract (note: this is one of the verbs featured in our ESL app "Business English Power Verbs" available on iTunes for iPad and iPhone - check it out here.

(to) show someone the door - to fire an employee or to encourage an employee to leave the company (in this article, this expression is used with a twist - not firing an employee but rather encouraging them to go in the door of graduate school (so here we have a play on words)

stellar - excellent; the best

staffers - people who work at a company (note: a cooler way of saying "employees")

(to) head for the exits - to leave (often employees will "head for the exits" if there is a problem with the company). Note that the verb "to head" on its own means to leave for a destination, as in: "It's 5 o'clock? I'd better head home now."

with string attached - with conditions (note: you will more often here the expression "with no strings attached" meaning an offer or deal with no hidden conditions)

(to) heat up - to become more intense or active

Want to learn more Business English? Check out the book & CD Speak Better Business English and Make More Money.

Chinese Fakes Give Us A Chance to Learn Real English

Copies of Western brands are all over China. Of course, Western companies are upset to be competing with these fake products, also called "knockoffs" and sometimes referred to as "counterfeit." According to a new article in the Wall Street Journal ("Chinese Shoppers Lose Taste for Fakes" by Laurie Burkitt), Chinese consumers are starting to pass up these knockoffs and choose the real thing instead! Even if it means paying a lot more money. Let's read part of this newspaper article and then study some of the expressions in it. Words and expressions we'll study are highlighted in bold below:

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Even as foreign companies and the White House pressure China to crack down on fake products, consumers like Liu Wenzhong are showing the nation's growing taste for the real thing.

At a North Face sports-apparel store in one of Beijing's most popular shopping districts, Mr. Liu recently bought a pair of snow boots and a fleece hoodie. At around 700 yuan, or roughly $110, each, they are nearly five times the price of counterfeit versions sold down the street.

"The difference of buying real and fake products is how you feel after," says Mr. Liu, a 36-year-old who runs his own fiber-optic-technology sales business and has a steady income of around 15,000 yuan a month. "I can wear a label I've paid for and feel proud."

While knockoff versions of real products still are widely available around China, Mr. Liu's comments indicate a change in shopper attitudes in a country where black-market purchases once were preferred by shoppers...

The shift has fueled the expansion plans of foreign companies in China. Such retailers as Nike Inc., Columbia Sportswear Co., cosmetics maker Shiseido Co. and North Face parent VF Corp. are opening stores in farther-flung Chinese cities. Many retailers are offering special in-store events and other enticements to get shoppers in their stores. And some have adopted measures, such as special packaging, to differentiate their products from fakes.

"Consumers in China are even more discerning than their counterparts in the Western world," says Aidan O'Meara, president of VF's Asia-Pacific division. "They don't want to be caught dead with a fake product."
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Okay, now it's time to study some of the words and expressions from this article:

crack down on - to start enforcing rules more; to restrain. (Yes, we all know that these fake products filling the streets and stores in China are not legal, but in the past, there haven't been huge efforts to crack down on the fakes).

knockoff - a copy; a fake. Sometimes knockoffs are so good, you can't tell them apart from the real thing.

farther-flung - even farther than "far flung" - which means far from the center; in a remote or distant area. Far flung cities would be those not near one of the big capitals. "Farther" is the comparative form of the word "far". Far - farther- farthest.

enticements - things that attract people. In this case, store owners are offering enticements to get people to come into their store -- to lure them in and get them to start shopping.

(to) differentiate - oh, this is such a critical marketing term! This means to make your product or service different from those of your competitors.

don't want to be caught dead with - don't try to understand this idiom word for word! It has nothing to do with being alive or dead. It means something someone absolutely does NOT want. In this case, Chinese consumers do not want to be seen with a fake product (or at least one that others recognize as a fake).

Want to learn more Business English? Check out Speak Better Business English and Make More Money, a new book and CD to help you improve your Business English. There's an entire lesson in that chapter dedicated to knockoffs!