A Business English Lesson Inspired by the CEO of IBM

The Chief Executive Officer (CEO) of IBM had to tell her employees that they needed to change. So what did she do? She recorded a video message and posted it on the company blog. Her message to her 434,000 employees: you need to move faster! Of course, the video was passed on to the news media (also called "the press"). Did CEO Virginia Rometty deliver the news to her employees the right way -- or was she yelling at them as if they were children? The jury is still out (that means, people are still discussing that question!). Businessweek — a weekly business news magazine — just published an article about this. Let's look at some pieces of this article and then discuss the expressions and words in bold:

After the disappointing earnings report on April 18, Rometty released a video to all 434,000 employees in which she admitted that IBM hadn’t “transformed rapidly enough.” She called out the sales staff for missing out on several big deals. “We were too slow,” she said. “The result? It didn’t get done.” The press got wind of her message, and Rometty’s now accused of the corporate equivalent of yelling at her children in public. The Wall Street Journal, which broke the story, called the outburst a “rare companywide reprimand.” IBM declined to comment on the video ...

Employees aren’t going to watch one video or read one memo and completely change the way they work—the company has to change, too. In the video, Rometty laid out a plan for IBM to respond to customers within 24 hours: “Engage management, engage leadership, and let’s deal with it.” She’s already “reassigned” the head of IBM’s computer hardware department, the source of a large portion of the sales drop. “Ginni’s a very direct, no-BS type of CEO, and she had one message that she delivered to everyone,” [Professor Noel] Tichy says. “It would be much worse if it went through the internal channels. No one wants to hear that the CEO thinks they dropped the ball through word of mouth.”

Now let's look at the expressions and word in bold:

(to) get wind of - to find out about something, often a secret

outburst - a sudden expression of feeling (often full of emotion)

(to) lay out a plan - to present a plan

no-BS - short for no bullshit (BS means bullshit; therefore, no-BS is just the opposite!)

(to) drop the ball - to make a mistake; to fail to perform one's responsibilities

word of mouth - gossip; news spread by people talking to each other (note: often used as a marketing term to describe an advertising or marketing message that is spread from one person to another -- which is a positive thing for the company because it means that people are talking about the company's product or service).

The Favorite "Hot" American Word

I just found out about an organization called the "American Dialect Society" that selects an English Word of the Year

every year. According to its website: "The words or phrases do not have to be brand new, but they have to be newly prominent or notable in the past year." Those selecting the word of the year include linguists, grammarians, professors, writers and editors.

The most recent Word of the Year (WOTY) is "Occupy." According to Ben Zimmer, chair of the New Words Committee of the American Dialect Society, “It’s a very old word, but over the course of just a few months it took on another life and moved in new and unexpected directions, thanks to a national and global movement.” Yes, that would be the Occupy Wall Street movement, which went from occupying Wall Street to occupying cities and town around the entire USA and onto the rest of the world. In this case, the fourth definition of occupy given by Dictionary.com is the most fitting: to take possession and control of (a place), as by military invasion. Maybe with the Occupy movement, this meaning of the word will move up a notch or two!

Lots of other great words were under consideration for the Word of the Year. Here are three of my favorites (and I encourage you to try these out):

1) humblebrag - expression of false humility, often by celebrities on Twitter (Note: "Humble" means when somebody is modest and "brag" is when you say great things about yourself -- put them together and you have false modesty). Here's a great humblebrag example I found on Urbandictionary.com: "I can't believe I sounded like such a idiot on TV last night"

2) FOMO - acronym for “Fear of Missing Out,” - as in, you might miss out on a great party if you decide to skip it. A very nice expression for the mobile phone age because it's short and easy to type and expresses just that feeling you have sometimes when you don't really feel like doing something, but you worry that you will miss something good if you don't do it.

3) artisan, artisanal - term used to describe gourmet food and other products. The folks at American Dialect Society call it a "faux-fancy" term, which I like. It's the kind of adjective you can stick in front of a loaf of bread at a Farmer's Market and then double the price. Or try it out in front of "pizza" as Domino's Pizza is doing for their new fancy "Artisan Pizza" which sells at a premium to its standard pizza. I have also run into "artisanal cheese" recently. It was really expensive, apparently because somebody lovingly made it by hand, in small batches. I think I saw small specks of mold on it too, but maybe that was supposed to add to its charm and "artisanal" quality!

"Occupy" was the Word of the Year in 2011. Of course, there is going to be another WOTY in 2012. We can only guess now at what English word or expression might rise to the top of the pile and occupy next year's place of honor!

Business Schools Move to Soft Skills - Good for a Business English Lesson!

The Wall Street Journal recently ran an article called "'Soft Skills' Business Courses Aim to Prepare Students for Management Roles." There are many good English expressions in the article.

Before we get into the article further, let's discuss the term "soft skills." Who out there has heard of this expression? It's all the stuff of being an understanding boss, a sensitive manager -- listening to people, empathizing with employees, delegating well. The "hard skills" are things like knowledge of finance, accounting, business strategy ...

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Now let's look at a piece of this Wall Street Journal article. Parts we will discuss are highlighted in bold:

Business schools are tapping into their "soft" side. This fall, students at Columbia Business School will be invited to learn the art of meditation. Emotions will run high in Stanford Graduate School of Business' long-running "Touchy Feely" course. And professors at the University of California at Berkeley's Haas School of Business will try to teach students to rein in their type-A personalities, lest they upset fellow classmates ...

Although business schools have traditionally excelled at teaching "hard skills" like finance and accounting, those skills become less relevant as an employee ascends the corporate ladder and moves away from crunching numbers to overseeing employees, companies and experts say.

Expressions for study:

to tap into - to connect with; to get in touch with; to use as a resource for your own benefit

Example: If you're looking for a job, experts say the best way is to tap into your personal network.

touchy feely - openly expressing emotions, such as affections

Example: Sandy is a touchy-feely manager. She's constantly asking her employees if they need a hug.

Note: This expression is usually used in a somewhat negative way. Although it's nice to be described as sensitive and empathetic, it's less nice to be described as "touchy feely." It implies that there's TOO MUCH affection going around!

rein in - to control; to cut back on

Example: Our marketing budget has gotten too large. We need to rein in ad spending.

type-A personalities - very competitive people, who are often aggressive and very ambitious (often these people can also be described as "workoholics").

Example: John is a real type-A personality. He's always in the office by 6 a.m., never takes vacations, and expects the same from his staff.

corporate ladder - the order of position or title in a corporation. You will often hear this phrase with "climb," ascend" or "work one's way up" in front of it.

Example: Andrew is really working her way up the corporate ladder. At just 30, she's already a marketing director at Procter & Gamble.

to crunch numbers - to perform financial calculations (often complex ones, or for a long period of time)

Example: Joe quit his job as a financial analyst at Donox. He was tired of crunching numbers all day.

And a special note on "crunching numbers" -- people who crunch numbers are, very appropriately, called "number crunchers." In the old days, MBAs were often criticized as being just a bunch of number crunchers. All that has changed now. Or, as this article tells us, is in the process of changing. Corporations don't just want a bunch of number crunchers -- they want sensitive people who know how to lead! More soft stuff, less hard stuff.