Employees aren’t going to watch one video or read one memo and completely change the way they work—the company has to change, too. In the video, Rometty laid out a plan for IBM to respond to customers within 24 hours: “Engage management, engage leadership, and let’s deal with it.” She’s already “reassigned” the head of IBM’s computer hardware department, the source of a large portion of the sales drop. “Ginni’s a very direct, no-BS type of CEO, and she had one message that she delivered to everyone,” [Professor Noel] Tichy says. “It would be much worse if it went through the internal channels. No one wants to hear that the CEO thinks they dropped the ball through word of mouth.”
Now let's look at the expressions and word in bold:
(to) get wind of - to find out about something, often a secret
outburst - a sudden expression of feeling (often full of emotion)
(to) lay out a plan - to present a plan
no-BS - short for no bullshit (BS means bullshit; therefore, no-BS is just the opposite!)
(to) drop the ball - to make a mistake; to fail to perform one's responsibilities
word of mouth - gossip; news spread by people talking to each other (note: often used as a marketing term to describe an advertising or marketing message that is spread from one person to another -- which is a positive thing for the company because it means that people are talking about the company's product or service).