It looks like iPhones are creating lots of opportunities for small businesses. It is also creating an opportunity for us to review some great business English expressions. And speaking of using phones to learn English, has anybody out there found any useful apps (applications) for learning English through their mobile phone or smartphone? If so, please post a comment!
The following is the beginning of an article from a Wall Street Journal article entitled "Seeking Fame in Apple's Sea of Apps." Phrases to be discussed are in blue. Reminder to check out the bestselling book & audio CD set "Speak Business English Like an American" for more useful business English expressions.
Apple Inc.'s App Store has spawned a cottage industry of software developers trying to profit from games and other applications that people can download onto their iPhones.
But with more than 65,000 free and paid applications in the online store, success has hinged on an app's ability to stand out. So developers are increasingly coming up with various strategies to make a splash, employing everything from temporary discounts to guerilla marketing tactics.cottage industry - a small-scale industry; a market in which the competitors are individual or very small companies and often operation out of their homes (hence the "cottage")
profit from - make money from
hinged on - depended on
stand out - rise above or grab more attention than the competition
make a splash - become an immediate success; make a big impact
guerilla marketing - marketing tactics that do not require much money but do require time and imagination; unconventional or unusual ways to market a product or service (often used by small companies because they cannot afford large advertising budgets)